Drawing Money with Marketing Trends

The fact is that dated digital content, tired merchandizing, and stagnate window displays don’t excite and attract attention in retail.  Failing to impress customers and draw new business effectively cuts sales and severs us from the flow of wealth.  Add new inspirations and reinvigorate your business’ image this spring with the hottest colors of the year.

Trends follow fashion, interior, and graphic design and every year Pantone puts together the up and coming colors. This year the number one color was a tie for the first time ever.  The hues sharing the spotlight are Rose Quartz, a soothing pink, and a calming blue called Serenity.  Overall this year’s colors are peaceful with complimentary highlights mixed with a few subtle, deep hues as contrasts.  In a rushing world these combinations are a reminder to slow down and be soulful.

The Meditation Affirmations Blessed Herbal Candle is a near perfect match for Rose Quartz and this photo shows off two other complementary colors of the year, Lilac Gray and a pop of Buttercup.  Pantone’s Lilac Grey is subtle and basic while the Buttercup provides a cheery shot of joy.  There are dozens of ways to incorporate these colors using products you likely already have.  Displaying rose quartz, light colored amethysts and a combination of Affirmation candles would be a simple way of adding a little pizazz this spring.

For the next few months we will be taking a look at more of the trending color combinations to add pop to window front displays, glass display cases, advertising materials, and digital content.   Use these to help put some pep in your merchandizing and marketing efforts this year.  

In the News

There is nothing worse than not having the right products on hand to help a customer solve a problem or fulfill a desire.  To get ahead of product demand take a look at our retail articles, blogs, and monthly Spell Caster Club Cards and stock up on the supplies your customers will be looking for.

Career and work are the themes for this month and we will touch on some of the best sellers in the Motor City Hoo Doo line including Come to Me, Van Van, and Road Opener that will assist you and your customers in financial matters.  Look for insights on drawing abundance, wealth, and prosperity into your life.

Sources: http://www.pantone.com/color-of-the-year-2016