There are times when you need to laugh in the face of adversity and take charge of circumstances.   These times call for unapologetic magic that empowers you and give you authority over your own life.   These times call for the Wicked Witch Mojo Line.   (February 2016 brings you the Wicked Witch Mojo Special – 15% off WWM orders of $100 or more.)

The popular Dorothy Morrison Wicked Witch Mojo line added 3 new blends in candles and oils:  Bitch Be Gone, Forever Mine and Wakin’ the Dead.    These three additions are equally as powerful as the 12 other Wicked Witch Mojo candles and round out the line nicely with love and ancestor work.   You don’t always have to be loud in your magic, you just need to be strong in your belief.

When you laugh at your troubles they have no more power over you – Wicked Witch Mojo helps you do just that.

When you pick up the Bitch Be Gone, Flying Monkeys or It Sucks to be You candle you immediately chuckle at the name and then pause with an internal question, “How would I use this?”   It’s OK, we all do and then we all laugh at the situation, taking the power out of the trauma.  See, It’s working already.  

Customers may ask me if these are dark or bad or negative magic and I have to assure that they are not.   These products are all about taking authority over your life, setting your boundaries and letting everyone know where they are.   You may not start trouble, but you sure can finish it and when you use magic to finish it with, there can be less struggle, chaos and maybe even avoid irreparable damage.  IF you are worried about your values here, you are the perfect customer because you know when it’s time to be nice and when it’s time to not be nice.   

Put the Wicked Witch Mojo line with your magic books and you will increase your sales of both.   Put them in the new hand crafted wood displays with P.O.P. signs and your magic sales will zoom!

To stock up on all of these products visit www.type40sales.com .  Make sure you are signed up for our newsletter and you won’t miss a sale or a special offer!

Getting your share of $18 Billion Dollars

If you think Valentine’s day is not an important selling time for your store – you are wrong.  You are $18 Billion Dollars wrong.   Valentine’s day tops out Halloween in overall dollars spent.  Many of that money is spent in restaurants, but most importantly, more men spend money on Valentine’s day than women and this is your opportunity to cash in!

Double your customer base with Valentine’s Day Shoppers

In the spiritual industry, most of our buyers are women and we have been looking for ways to bring more men into the stores.  Here it is, on a platter, waiting for us to recognize the opportunity, so why haven’t we?   Because men don’t shop the same way women do.   

Men are not shoppers and they are looking for the quick and easy buy.   They want to get in and out with confidence that they got the right thing for their love interest and that changes your marketing game for them.   Gift sets that are clean and easy and not too fluffy, coordinating items that they can scan and make a quick decision, ordering online so they don’t have to step in the store and get overwhelmed.  Easily identifiable shopping areas in your store – they want the Valentine's Day section to shop from.  

They will shop the rest of the store and even choose things not from your Valentine’s section, but they need a starting point or it gets overwhelming.  If they can’t quickly focus in, they will leave and not buy at all.  

Valentine’s day done right, buys men brownie point for the whole year.

Single or paired up, your “Love” products will be a hit from mid January through the end of February.

Love is a year round subject, but the pressure is on those first 2 weeks in February and it it turned up to boil from the 10th to the 14th.  It’s not just the gift giving, but the self-love and the need to feel loved by others that becomes an emotional trigger for many women.    

Fill your store with items that are not only perfect for a romantic and loving gift, but show your customers how to nurture themselves this time of year.   Create easy gift sets around a $50 price points for gift giving.  Set up a section on self-care and empowerment.   Don’t forget to highlight the love spell products as they will be in demand as well!   These will be winners this time of year as we are all stepping out of the excitement of the new year and into the reality of our daily needs.

Coventry has a comprehensive selection of products perfect for this time of year; from bringing love to you to deepening the love that it there.

Affirmations:

Inner Beauty

Love

Soul Mate

Blessed Herbal Candles & Power Votives:

Attraction Love   *candle and oil

Inner Balance

Love’s Enchantment

Blessing Kits:

Happy Marriage

Make Up or Break Up

Match Maker

Motor City Hoo Doo:

Adam & Eve

Adam & Steve

Alice & Eve

Come to Me *candle and oil

Cleo Mae

High John *candle and oil

Wicked Witch Mojo: *candles and oils

Come to Mama

Everything and Then Some

Red Stilettos

Wishin’ Mojo

World Magic:

Lakshmi

Wicked Good Spray

Come Hither

Keep Calm and Lavender On

To stock up on all of these products visit www.type40sales.com .  Make sure you are signed up for our newsletter and you won’t miss a sale or a special offer!

Eeek, duck and cover, Mercury is going retrograde.

How to profit from fear. Just kidding about that, but how many of your customers are worried about Mercury going retrograde? Do they change their purchasing behavior? We’ve heard of many superstitions, warnings and remedies around Mercury Retrograde. Some help and some just spin more fear and uncertainty.

You can teach your customers to make Mercury retrograde their ally.

We are all in the business of helping people and in today’s blog we will discuss how to keep going especially now. The more your clients understand the gift of this astrological influence the more they will feel in control of their lives. A happy customer is the best customer to have.   

The shadow side of Mercury while in retrograde has gotten a lot of bad press. Like lemons, you can make lemonade with Mercury too. Bring some sweetness to MRx by learning the three R’s. Rest, Review and Re-do.

We know that short of putting together a class, you don’t necessarily have time to personally educate each of your customers on the opportunities that await them each time Mercury slows its roll. As you know Mercury does this four times a year for about 22 days. That’s almost 90 days a year of unique opportunities.  Let’s make the most of it.

Right inside your store is all you need for turning MRx sunny side up for your customers. Starting with R for Rest, guide them to trying out a new meditation cd and calming incense, oils and candles. Aromatherapy is a powerful ally in the relaxation department.

The second R is for Review. Looking back is much easier during MRx. There is less chaos and resistance. Trying to move forward in plans and activities will get you a face full of cosmic dust that distorts mental clarity. Decisions are much harder to make at this time. Pull out all your journals and books on journaling and put them right under their noses. It’s easier to learn from the past now, so promote MRx readings where your tarot card readers help clients understand what happened and why.  

The third R is for Re-do. This could range from cleaning closets to remodeling. What do you have in your store that would enhance this activity?  Does your customer need to re-do their altar or meditation space?  We bet you have gorgeous statues, candles, mandalas and scarves that will inspire your customers to spend more time being in the flow of universal love.  

Here at Coventry Creations we have created products that teach about this phenomenon and remedy the Mercury Retrograde blues. We have the MRx Spell Box and the Re-Boot Spell Box which includes candles, oil and directions.  Please visit type40sale.com to see how cool they are and place your order too.  

Thank you!  We are filled with gratitude for our entire Coventry Family; for every store that sells our products, for every employee that recommends a Coventry solution, for every customer who chooses to believe in us and invest in their own magic.

The Coventry family is far and wide and we adore you all!   Our staff of magic makers at our candle factory, our customer care staff that span many states, the crew of IT marketers that make sure our message goes around the globe and back.  Not to leave out our magical experts that consult with our retail customers over the phone and face to face nor our partner in podcasting and fellow magical expert.   Thank you all for being a part of our world and keeping it magic!   

Having positive people in such a sensitive area is vital for our products to maintain authentic magic.   When it’s time to bring in a new family member we tread carefully.   “Hire intentionally”, is our motto and frankly, that can be a difficult value to maintain when we are in a desperate need for more hands on deck.

When we hire a new employee we know that we are investing in them; the cost of training, cost of work slowdown during training and the cost of the hiring process.   Because this is an investment (on average it costs a business $2000 to hire a new employee) we make sure that a new potential employee fits in with our culture.  We even draft our interview questions to get an initial read on how they stand with each of our values: Open, passionate, excellence, fun and tenacity.   

You don’t have to be outwardly magic or even understand what we do to work at Coventry.  You just have to be a good person who jives with the people that you spend more time with than you spend with your family.   We know that every person we hire leaves an imprint upon our products and our lives and ours to theirs.   We work with the intent that we will walk together for a time and need to leave each other’s lives the better for it.    We just want to generate good vibes that carry all the way through our products ending with the person who needs the magic we create.

We have come to the end of this round of container candles and want to share the boon with you!   Until the re-imagined, restyled candles in glass come out of design, we are clearancing our remaining stock at 50% off.   

Imagine how many of these will fill the stocking of teachers, bosses, assistants, moms and friends as a fast moving price!    When they are gone. they are gone!

Having positive people in such a sensitive area is vital for our products to maintain authentic magic.   When it’s time to bring in a new family member we tread carefully.   “Hire intentionally”, is our motto and frankly, that can be a difficult value to maintain when we are in a desperate need for more hands on deck.

When we hire a new employee we know that we are investing in them; the cost of training, cost of work slowdown during training and the cost of the hiring process.   Because this is an investment (on average it costs a business $2000 to hire a new employee) we make sure that a new potential employee fits in with our culture.  We even draft our interview questions to get an initial read on how they stand with each of our values: Open, passionate, excellence, fun and tenacity.   

You don’t have to be outwardly magic or even understand what we do to work at Coventry.  You just have to be a good person who jives with the people that you spend more time with than you spend with your family.   We know that every person we hire leaves an imprint upon our products and our lives and ours to theirs.   We work with the intent that we will walk together for a time and need to leave each other’s lives the better for it.    We just want to generate good vibes that carry all the way through our products ending with the person who needs the magic we create.

Thank you!  We are filled with gratitude for our entire Coventry Family; for every store that sells our products, for every employee that recommends a Coventry solution, for every customer who chooses to believe in us and invest in their own magic.

The Coventry family is far and wide and we adore you all!   Our staff of magic makers at our candle factory, our customer care staff that span many states, the crew of IT marketers that make sure our message goes around the globe and back.  Not to leave out our magical experts that consult with our retail customers over the phone and face to face nor our partner in podcasting and fellow magical expert.   Thank you all for being a part of our world and keeping it magic!   

About 3 years ago we started featuring the Affirmation candles in December to promote a magical and empowered turn of the year.   This new tradition has gone from a simple wholesale promotion to a personal journey that many of our customers anticipate and plan for.    

Instead of a New Year’s Resolution, we promote the creation of a New Year’s Affirmation.  

Resolutions are for breaking.  They are a vow and promise that is impossible to keep, this creates sabotage and defeat in the new year.   

Affirmations are for keeping.   They allow small sustainable changes that build upon each other to create a new reality over time.

With this month’s special and New Year POP sign, you can stock up on the Affirmations and start a conversation with your customers, helping them choose their 2016 Affirmation and bring in the New Year with positive energy!

About 3 years ago we started featuring the Affirmation candles in December to promote a magical and empowered turn of the year.   This new tradition has gone from a simple wholesale promotion to a personal journey that many of our customers anticipate and plan for.    

Instead of a New Year’s Resolution, we promote the creation of a New Year’s Affirmation.  

Resolutions are for breaking.  They are a vow and promise that is impossible to keep, this creates sabotage and defeat in the new year.   

Affirmations are for keeping.   They allow small sustainable changes that build upon each other to create a new reality over time.

With this month’s special and New Year POP sign, you can stock up on the Affirmations and start a conversation with your customers, helping them choose their 2016 Affirmation and bring in the New Year with positive energy!

We have come to the end of this round of container candles and want to share the boon with you!   Until the re-imagined, restyled candles in glass come out of design, we are clearancing our remaining stock at 50% off.   

Imagine how many of these will fill the stocking of teachers, bosses, assistants, moms and friends as a fast moving price!    When they are gone. they are gone!

You may have had a few emails pass your inbox with the new Coventry Displays that we have commissioned Blue Earth Designs to make for us.   

They are gorgeous, aren’t they?   They are worth every penny.

I am with you that sometimes buying a display seems a bit pricey and maybe unnecessary.  I always think that I could put something together in my store that will work, be original and way cheaper.   I am always wrong.

I remember one year I thought I could make a nice flocked jewelry display for an odd shaped shelf for less than the custom one online.   The custom one was $80.  I ended up spending $100 and about 8 hours making it just so.   To boot, it fell apart the minute I moved it.

A good display, like the new hand crafted wood displays that we are offering are worth their weight in products.   We have found that product sell about 25% faster in a dedicated, branded display than they sell on the shelf.   Over and over again, we prove this and it’s worth the investment every time.

Let’s do the math.

$85 for a Blessed Herbal Display.   It holds about a $450 value in products (36 Blessed Herbal Candles)

A small store sells through 50% of their order in 30 days (18 candles).    A full display sells through 50% of the candles in about 20 days (or less).  Once a display gets to half full sales slow down to a crawl.  No one wants to pull from a picked over dispaly so you get an opportunity to restock at 20 days, selling an additional 9 candles in that month.  

9 candles at full retail (2.25 markup)  is an additional $117 in sales.  In 2 months that display is paid for and adding an additional $1000 to your total sales at the end of the year.  (That’s just for a small store)

How much can a good display cost you - It can cost you NOT to have one!  

You may have had a few emails pass your inbox with the new Coventry Displays that we have commissioned Blue Earth Designs to make for us.   

They are gorgeous, aren’t they?   They are worth every penny.

I am with you that sometimes buying a display seems a bit pricey and maybe unnecessary.  I always think that I could put something together in my store that will work, be original and way cheaper.   I am always wrong.

I remember one year I thought I could make a nice flocked jewelry display for an odd shaped shelf for less than the custom one online.   The custom one was $80.  I ended up spending $100 and about 8 hours making it just so.   To boot, it fell apart the minute I moved it.

A good display, like the new hand crafted wood displays that we are offering are worth their weight in products.   We have found that product sell about 25% faster in a dedicated, branded display than they sell on the shelf.   Over and over again, we prove this and it’s worth the investment every time.

Let’s do the math.

$85 for a Blessed Herbal Display.   It holds about a $450 value in products (36 Blessed Herbal Candles)

A small store sells through 50% of their order in 30 days (18 candles).    A full display sells through 50% of the candles in about 20 days (or less).  Once a display gets to half full sales slow down to a crawl.  No one wants to pull from a picked over dispaly so you get an opportunity to restock at 20 days, selling an additional 9 candles in that month.  

9 candles at full retail (2.25 markup)  is an additional $117 in sales.  In 2 months that display is paid for and adding an additional $1000 to your total sales at the end of the year.  (That’s just for a small store)

How much can a good display cost you - It can cost you NOT to have one!  

You may have had a few emails pass your inbox with the new Coventry Displays that we have commissioned Blue Earth Designs to make for us.   

They are gorgeous, aren’t they?   They are worth every penny.

I am with you that sometimes buying a display seems a bit pricey and maybe unnecessary.  I always think that I could put something together in my store that will work, be original and way cheaper.   I am always wrong.

I remember one year I thought I could make a nice flocked jewelry display for an odd shaped shelf for less than the custom one online.   The custom one was $80.  I ended up spending $100 and about 8 hours making it just so.   To boot, it fell apart the minute I moved it.

A good display, like the new hand crafted wood displays that we are offering are worth their weight in products.   We have found that product sell about 25% faster in a dedicated, branded display than they sell on the shelf.   Over and over again, we prove this and it’s worth the investment every time.

Let’s do the math.

$85 for a Blessed Herbal Display.   It holds about a $450 value in products (36 Blessed Herbal Candles)

A small store sells through 50% of their order in 30 days (18 candles).    A full display sells through 50% of the candles in about 20 days (or less).  Once a display gets to half full sales slow down to a crawl.  No one wants to pull from a picked over dispaly so you get an opportunity to restock at 20 days, selling an additional 9 candles in that month.  

9 candles at full retail (2.25 markup)  is an additional $117 in sales.  In 2 months that display is paid for and adding an additional $1000 to your total sales at the end of the year.  (That’s just for a small store)

How much can a good display cost you - It can cost you NOT to have one!  

What does peace mean to you? Maybe it means waking up with the sun on a fall Sunday morning, getting away from your kids for a weekend or, if you’re anything like me, you get your peace from a plethora of things. The thing is, we all have our own definitions of what peace is to us, and that’s okay. Like love, the meaning of peace is customizable and can vary depending on who you ask.  Isn’t it cool though? No matter who you talk to, whether their peace is or isn’t your peace, it is agreed that it’s a mental place that provides complete solitude no matter the personal definition.

As we take the end of the year to look inward and reflect, we need to appreciate and acknowledge our own definitions of peace and remember that not everyone has the means to accomplish the peace they need and want. The web of peace begins with you and once you manifest those desires for internal and external peace, it will be.

The web begins with you and if you possess the peace you’ve customized to your likings, the world will follow. If everyone in the world got to experience their piece of peace the world would be calm, it would be tranquil, it would be serene. What does your peace look like?

This November at Coventry, we will be pouring our special editionPeace candle from our World Magic. Use the sweet subtle scents of the Peace candle to guide your way. A peaceful white candle with a fragrance that comes from the four corners of the world. Lavender, Cedar, Jasmine, Frankincense and Vanilla. We’re making 2 batches of the Peace candle for the holiday and they will be available on a first come first serve basis.

Don't miss out on these popular candles. Once they are marked sold out they are unavailable until further notice.  All limited editions are subject to change based on popularity.  All limited editions do not qualify for our "NO DUST" exchange policy.

What does peace mean to you? Maybe it means waking up with the sun on a fall Sunday morning, getting away from your kids for a weekend or, if you’re anything like me, you get your peace from a plethora of things. The thing is, we all have our own definitions of what peace is to us, and that’s okay. Like love, the meaning of peace is customizable and can vary depending on who you ask.  Isn’t it cool though? No matter who you talk to, whether their peace is or isn’t your peace, it is agreed that it’s a mental place that provides complete solitude no matter the personal definition.

As we take the end of the year to look inward and reflect, we need to appreciate and acknowledge our own definitions of peace and remember that not everyone has the means to accomplish the peace they need and want. The web of peace begins with you and once you manifest those desires for internal and external peace, it will be.

The web begins with you and if you possess the peace you’ve customized to your likings, the world will follow. If everyone in the world got to experience their piece of peace the world would be calm, it would be tranquil, it would be serene. What does your peace look like?

This November at Coventry, we will be pouring our special editionPeace candle from our World Magic. Use the sweet subtle scents of the Peace candle to guide your way. A peaceful white candle with a fragrance that comes from the four corners of the world. Lavender, Cedar, Jasmine, Frankincense and Vanilla. We’re making 2 batches of the Peace candle for the holiday and they will be available on a first come first serve basis.

Don't miss out on these popular candles. Once they are marked sold out they are unavailable until further notice.  All limited editions are subject to change based on popularity.  All limited editions do not qualify for our "NO DUST" exchange policy.

What does peace mean to you? Maybe it means waking up with the sun on a fall Sunday morning, getting away from your kids for a weekend or, if you’re anything like me, you get your peace from a plethora of things. The thing is, we all have our own definitions of what peace is to us, and that’s okay. Like love, the meaning of peace is customizable and can vary depending on who you ask.  Isn’t it cool though? No matter who you talk to, whether their peace is or isn’t your peace, it is agreed that it’s a mental place that provides complete solitude no matter the personal definition.

As we take the end of the year to look inward and reflect, we need to appreciate and acknowledge our own definitions of peace and remember that not everyone has the means to accomplish the peace they need and want. The web of peace begins with you and once you manifest those desires for internal and external peace, it will be.

The web begins with you and if you possess the peace you’ve customized to your likings, the world will follow. If everyone in the world got to experience their piece of peace the world would be calm, it would be tranquil, it would be serene. What does your peace look like?

This November at Coventry, we will be pouring our special editionPeace candle from our World Magic. Use the sweet subtle scents of the Peace candle to guide your way. A peaceful white candle with a fragrance that comes from the four corners of the world. Lavender, Cedar, Jasmine, Frankincense and Vanilla. We’re making 2 batches of the Peace candle for the holiday and they will be available on a first come first serve basis.

Don't miss out on these popular candles. Once they are marked sold out they are unavailable until further notice.  All limited editions are subject to change based on popularity.  All limited editions do not qualify for our "NO DUST" exchange policy.

Tired but happy to be going to Denver again for the really big show. This year we are speaking at the COVR opening breakfast and DIY Akashic Wisdom is up for an award.  Wish us luck!